An Immersion in Brand-Building and Reputation-Enhancement on Snapchat, Twitter, Facebook, Instagram & More

Register Your Team Explore the Venue

Join PR News on October 20, 2016 from 8:30 a.m. - 4:15 p.m., at New York’s Marriott Marquis for our Social Media Conference where you and your team will become immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in making your brand part of the Snapchat movement; creating a measurable Facebook video content strategy; exploring the brand-building possibilities of live broadcasting via social media; working with Instagram influencers; developing partnerships with your IT department; and getting ready for the next big social media platform. You also won’t want to miss our half-day Crisis Management Workshop taking place the day before the conference on October 19 at the Marriott Marquis in New York City.  

You'll Become an Expert In:

  • What you need to know to make your brand part of the Snapchat movement
  • Dealing with Snapchat's #1 pain point: measurement
  • Creating a measurable Facebook video strategy
  • Finding and working with Instagram influencers
  • Using Twitter's Periscope and Facebook Live to live-broadcast your brand
  • The information technology skills communicators need to survive and thrive
  • Being ready for the next big social media platform or app

Featured Speakers - a sneak peek at what you'll learn


Kevin Kautzky

Communications Group Manager – Energy and Environment
Pacific Northwest National Laboratory

Kunkel_Greg copy

Greg Kunkel

Senior Marketing Communications Program Manager
Pacific Northwest National Laboratory


Karen Vega

Director of Social Media Activations and Earned Media

shutterstock, global director, social media, content marketing, kashem miah

Kashem Miah

Global Director, Social Media & Content Marketing


3+ Hours of Networking and Endless Social Media Takeaways

PR News’ Social Media Conference and Crisis Management Workshop October 19-20 in New York City, NY will provide excellent networking opportunities plus tons of real-world takeaways that you can start implementing immediately. Beyond the sessions on every facet of social media and crisis management, you’ll also:

  • On October 19, spend a fun evening (6-8 p.m.) bowling with your peers while enjoying food and drinks at Times Square's popular upscale alley, Bowlmor
  • Make long-lasting connections with other like-minded professionals during three scheduled networking breaks
  • Save on your stay at the luxurious New York Marriott Marquis with PR News’ special room block rate of $349/night on the dates of October 14-October 23

Who Should Attend

As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Social Media Summit and Crisis Management Workshop allow you to do just that in the bustling metropolis of New York City.
See Who's Attending
Register Your Team

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Social Media Conference:  
  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics


New York Marriott Marquis 1535 Broadway, New York City,  New York  10036  USA

Marriot Marquis NYC photoSurround yourself with the sights and sounds of the city at New York Marriott Marquis. One of the premier hotels in Times Square, its central location gives you easy access to NYC entertainment options and several subway lines to access any part of NYC. Experience New York’s most popular landmarks; Radio City Music Hall, Rockefeller Center, Central Park, Lincoln Center and Madison Square Garden, and do some Fifth Avenue shopping. Get relaxed and energized simultaneously as you step into some of the largest guest rooms in NYC, amid the hustle and bustle of famed Broadway.

Book a Room at the Venue: You can book a room at the Marriott Marquis online here.

Top Things to Do While Visiting New York City:

  • Join PR News and your peers for a fun evening of bowling, food and drinks at Times Square's popular Bowlmor
  • Take advantage of the hotel’s perfect location to enjoy activities and attractions, including the Empire State Building, Statue of Liberty, Central Park, Radio City/Rockefeller Center and more.
  • See one of the many Broadway shows (Hamilton, Book of Mormon, Lion King) now on the circuit!
  • Enjoy delicious dinner options while staying at the New York Marriott Marquis.
  • The concierge at the New York Marriott Marquis will be happy to assist you in arranging activities that will help you make the most of your stay!
Register Your Team


Online: Fast and Easy! Phone: Call Jessica Placencia at 301-354-1641

Single Attendee Package*
Full Access Pass *Best Value!
Day 1
Day 2
Regular Rate October 8 – October 18
Group Packages*
Full Access Pass *Best Value!
Day 1
Day 2
Regular Rate October 8 – October 18
*The Full Access Pass includes the Social Media Conference on October 20 and the Crisis Management Workshop on October 19. Rates apply to agencies and corporations only. Nonprofits/Associations, PR News Subscribers and Vendors can click here for registration options and pricing. Group pricing are for two or more individuals. Independent Practitioners can also call Jessica about a special rate. PR News does not offer refunds as all sales are final. You are able to get full credit toward a future event or replace a current attendee with a colleague. Contact Account Executive, Lindsay Silverberg at or 301-354-1716 for sponsorship details.


Reach hundreds of PR, marketing, communications and social media professionals by sponsoring the Social Media Conference and Crisis Management Workshop on October 19-20 in New York City.

Thanks to Our Sponsors: 

DSSIMON_logo presspage logo
Register Your Team


Don’t take our word for it. See why hundreds of your peers have attended PR News conferences!

PR News' Social Media Conference | October 20, 2016

Earn 8 points toward your PR News Certificate in Social Media